The most important task

Srila Prabhupada

“Our book distribution is the most important task in our society. Therefore I am giving so much stress and I am working so hard on this. Because this is my life and soul according to the order of my Guru Maharaja.”

His Divine Grace A. C. Bhaktivedanta Swami Prabhupada
Room Conversation December 31, 1976, Bombay.


Video message from HG Vaisesika das

“Hare Krishna! For the 50th anniversary year of ISKCON, the 50th book distribution marathon is upon us. This is a great idea, that everyone can distribute at least 50 books. All members of ISKCON, all friends of ISKCON, are welcome to take 50 books, and go out and distribute them to their friends, people they meet everywhere, their colleagues at work. And why stop at 50 books? Why not do more? Why not invite other people to come in? In this way we can distribute millions of books this year for the pleasure of Srila Prabhupada. I endorse this program wholeheartedly and ask everyone to please get involved as much as possible. Thank you. Hare Krishna!”

H G Vaisesika dasa.
Author of, Our Family Business, The Great Art of Distributing Srila
Prabhupada’s Books.



Good news from Zurich

Lord Krishna and Arjuna blow conches

Dear Prabhus and Matajis,

Please accept my humble obeisances. All glories to Srila Prabhupada!

On the auspicious day of Advaita Acaryas Appearance we officially launched
the ISKCON 50/50 Campaign in Zurich with the presence of H.G. Paramgati

To say it with just a few words – “It was a great success!”.

We made two announcements: One during the Tamil program and a second after
the Sunday feast lecture. Devotees and guests understood the message and
came after the lecture directly forward to pick up their books. We prepared
stacks of 10 books, nicely packed in transparent wrapping paper for a price
of CHF 108,-, and for those who were eager to go directly for the 50 books
we had boxes for a generously reduced price available.

In this way around 300 books were given out and the mood in the temple was

Coming out from the temple room one guest asked me “Is there something
special today? The atmosphere is so different then usual.”. I replied “Yes,
Prabhupada and Gaura-Nitai are very pleased today”.

To whole program is not just about giving out books, but to come closer as a
community in doing something together and assisting each other in their

Thank you for your ongoing support and spreading the message about this
wonderful campaign.

For more details please visit: www.krishna.ch/tempel/iskcon/5050-kampagne/
or www.iskcon5050.com.

Your indebted servant,
Divya-simha dasa


ISKCON 50th Executive Committee message

ISKCON 50 logo

“The fiftieth anniversary of ISKCON is a unique opportunity for the worldwide community of devotees to spread the glories of Srila Prabhupada and educate the general public about ISKCON’s achievements.

The 50/50 Campaign is one of the most important initiatives in celebration of the 50th, since it actively promotes book distribution which is very close to Srila Prabhupada’s heart.

We urge the devotee community to participate wholeheartedly in this wonderful initiative for the pleasure of Sri Guru and Sri Gauranga.”

ISKCON 50th – Executive Committee

Find out more about ISKCON50/50 and how to take part.


Krishna recognises you

‘Europe and America are in great danger, this Hare Krishna movement is enveloping them. The Sankirtan devotees are very very dear to Krishna. Because you are doing the field work of book distribution, Krishna has immediately recognized them as true servants. Just like during war time, a farm boy or ordinary clerk who goes to fight for his country on the front, immediately becomes a national hero for his sincere effort. So Krishna immediately recognizes a preacher of Krishna consciousness who takes all risks to deliver his message.’

Srila Prabhupada letter to Uttamasloka, December 1975.

More in Inspire >


ISKCON 5050 Campaign

His Divine Grace Srila Prabhupada with his books.

The International Society for Krishna Consciousness (ISKCON) is delighted and excited to launch the ISKCON 50/50 Campaign for 2016.

Supporting a global initiative for as many devotees as possible to distribute 50 books in 2016 as an offering. The books are all Bhaktivedanta Book Trust (BBT) books and are available from local temples.

The governing body of the society has fully endorsed the campaign and all the members are supportive.

Srila Prabhupada founded the society in 1966 with a clear set of aims and objectives. His vision of a worldwide family of devotees is now 50 years old and well established as reality.

Yet there is still a great need for devotees to continue to spread the mercy of Lord Chaitanya. The Lord distributes His mercy through the devotees so we can all become vessels of that mercy by passing it on.

No other books in all the world compare to Srila Prabhupada’s books.

All devotees, friends, supporters and followers of Srila Prabhupada are invited to join in with the book distribution campaign for 2016.

How to take part >


A little from a lot

Srila Prabhupada mentioned the phrase ‘a little from a lot’ in relation to collecting funds. And the ISKCON 5050 campaign follows that principle.

Lots of us all taking part with an achievable goal of 50 BBT books to distribute in one year. That’s one book a week with a fortnight holiday.

In the UK we can get a complete Srimad-bhagavatam set with Krishna book included which is 47 books. Which only leaves another 3 to distribute. Of course some might say that Srimad-bhagavatam is ‘one’ book in many volumes…

In the UK it’s possible to buy 50 small books for £20 which is affordable for all of us.

So ‘a little from a lot’ adds up to quite a bit over the course of a year – or longer.

Are you involved yet?