It is Krishna’s knowledge

Srila Prabhupada Smiling

“Regarding Sankirtana and book distribution, both should go on, but book distribution is more important. It is brihat kirtana. In Tokyo airport one boy had come up to me asking if he could speak with me. I said yes, and then he asked me “Swamiji, where do you get all that knowledge in your books?” Of course it is Krishna’s knowledge, not mine. But the effect is there. So for wider kirtana book distribution is better. Book distribution is also kirtana.”

His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
Letter to Tamala Krishna written from Mayapur October 23, 1974


Publish and distribute books

Srila Prabhupada

“This book distribution, that was my Guru Maharaja’s purpose. He said that I have got so many temples and now in Calcutta I have got a marble temple, but I would have wished that if by selling the marbles I could publish and distribute books.”

His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
Letter to Ramesvara – Bombay 14 November, 1975

Here’s the rest of the paragraph from which this quote was lifted:

“Now by the mercy of His Divine Grace Sri Srimad Bhaktisiddhanta Sarasvati Gosvami Maharaja Prabhupada I am doing both by the co-operation of my American disciples. I am constructing so many marble temples and I am distributing so many books on Krsna consciousness. This does not mean that I am excelling my Guru Maharaja, but it is the mercy of my Guru Maharaja that he is giving me the facility for doing both.”


Our greatest weapon

Srila Prabhupada

“I am very glad to hear how the book distribution is increasing more and more. This is our greatest weapon. The more the books are distributed, the more the ignorance of the Age of Kali will be smashed. The world is feeling the weight of this Hare Krishna Movement, especially in your country.”

His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
Letter to Balavanta – Vrindaban 23 November, 1976


The only hope

Srila Prabhupada

“We have to increase this book distribution work more and more to firmly establish this Movement, which is the only hope for the suffering living entities.”

His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
Letter to Balavanta – Vrindaban 23 November, 1976


Letter from Visvambhara Prabhu – ISKCON UK National Book Distribution Coordinator

Visvambhara dasa

Personal letter to the devotees from Visvambhara Prabhu – ISKCON UK National Book Distribution Coordinator

Dear devotees,

Please accept my humble obeisances. All glories to Srila Prabhupada.

I hope this email will find you all in good health and spirits.

Krishna is looking after each of us year after year. Even if we do not serve Him, His love is unconditional. What to speak if we do something in service to Him?

When I came to UK in 1984 I had nothing and I could not even speak a word of English. I could not even go back to my country because my travel money was stolen in Soho Street Temple. I was stuck, so I had no choice but to surrender to sankirtan book distribution, and the street has been my school for learning English.

Now I have a roof over my head, prasadam on the table, a nice family, nice devotee association, and a blissful service, all by the mercy of the Lord. I feel very grateful to be receiving so much in abundance, and therefore every day I go out to distribute a few books, and this is my thank you for everything the Lord has provided and is continuing to provide for me.

Many devotees feel the same, especially at this time of the year, expressing their gratitude by going out of the temple and their respective houses. Our desire is to share and distribute the good fortune we have received with the sleeping souls.

This is the essence of Krishna Consciousness, receiving and sharing. For a cow who gives milk, her milk bag is constantly filled up; but if she stops giving milk, then her milk bag dries up. Similarly, when we share Krishna consciousness, we become more and more happy in Krishna consciousness; but when we stop sharing, then our consciousness dries up and becomes stagnant.

December Marathon means minimising bodily comforts and increasing our service to Srila Prabhupada, or in other words, doing a little more than what we usually do. We may feel some cold externally, but internally we are on fire. Let us be fired up to distribute the mercy to as many people as possible. Let us work together in this blissful service, which has the power to push away the misfortune in people’s lives and to revive their good fortune in the form of compassion, mercy, happiness, unity, gratitude, bliss and above all love for Krishna, and for everything and everyone He
has created.

Remember that the goal of book distribution is to make devotees. We should not be like Alexander the Great that we conquer the person in the street for one day only and then let them go back to their prison environment. We want to cultivate them and deliver them forever from the prison of this material world. Please encourage your customers to read the book and to keep in contact with devotees. You can help them to do this by collecting names and email addresses (or phone numbers) from as many of them as possible.

The UK National Marathon starts officially on Thursday 1st December and finishes on Saturday 24th. Some temples are starting a few days earlier as a special offering to Srila Prabhupada for ISKCON 50th, which is very nice.

Bhaktivedanta Manor has set a target of 200K, thatwill put a huge smile on Srila Prabhupada’s face.

I hope you have a blissful time in distributing Srila Prabhupada’s books and I pray that your health and spirits will be in harmony with your soul.

I remain your humble servant,

Visvambhara das ( National Book Distribution Coordinator for UK)


Our most important work

Srila Prabhupada

“This is our most important work. All the leaders should tax their brains for increasing the sales of our books. I have always said that if we simply rely on book distribution all our needs will be met.”

His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
Letter to Rupanuga – Bombay 11 January, 1976


There is no limit to our book distribution

Srila Prabhupada

“The results show that there is no limit to our book distribution. Our books are qualified to be distributed unlimitedly. We are not fiction writers. It is a fact that no expert book salesmen can compete with our men”

His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
Letter to Ramesvara – Mayapur 18 January, 1976


Book distribution is also chanting

Prabhupada writing

Why distinguish between chanting and book distribution? These books I have recorded and chanted, and they are transcribed. It is spoken kirtanas. So book distribution is also chanting. These are not ordinary books. It is recorded chanting. Anyone who reads, he is hearing. Book distribution must not be neglected.”

His Divine Grace A. C. Bhaktivedanta Swami Prabhupada
Letter to Rupanuga – Mayapur 19 October, 1974


Letter to ISKCON Africa from Vaisesika Prabhu

Vaisesika dasa

Here’s a very recent letter from Vaisesika Prabhu to the devotees in Africa. It’s actually for everyone …

Dear highly esteemed devotees of ISKCON Africa,

Please accept my heartfelt obeisances. All glories to Srila

In 1975, Srila Prabhupada, in an arrival address to the devotees in Los Angeles, California, made this plea: “So kindly help me.”

Upon hearing this phrase, his sincere disciples present in that assembly strained their ears to hear what specific request he would make of them.

Next came the details: “Print as many books in as many languages and distribute throughout the whole world. Then Krishna consciousness movement will automatically increase.”

Even today, anyone who takes Srila Prabhupada’s request to heart and works to fulfill it, as you are all doing, is immediately connected to the Lord’s internal energy.

In his purport to Srimad Bhagavatam 2.9.4 Srila Prabhupada confirms this principle:
“This direct order of the Lord is a manifestation of His internal energy, and this particular energy is the means of seeing the Lord face to face.”

What’s more, in the Bhagavad-gita As It Is, 18.68-69, Lord Krishna lauds those who teach others how to become Krishna conscious, saying that such teachers are not only the most dear to Him, but that they are also guaranteed of going back to Godhead.

Krishna says: “There is no servant in this world more dear to Me than he, nor will there ever be one more dear.”

Again in a purport to verse 6.32 in the Bhagavad-gita, Srila Prabhupada sings the glories of those who distribute Krishna consciousness:
“The perfect yogi knows that the living being who is conditioned by the modes of material nature is subjected to the threefold material miseries due to forgetfulness of his relationship with Krishna. And because one in Krishna consciousness is happy, he tries to distribute the knowledge of Krishna everywhere. Since the perfect yogi tries to broadcast the importance of becoming Krishna conscious, he is the best philanthropist in the world, and he is the dearest servitor of the Lord.”

One might rightly ask, “I have very little experience in distributing books; therefore, how can I properly execute Srila Prabhupada’s request?”

Srila Prabhupada answered this question in 1975 saying, “If you sincerely try to distribute books, Krishna, who is the master within your heart, will show you how to do it.”

Please know that the hard work you are doing to increase the distribution of Srila Prabhupada‘s book across Africa is not only the best philanthropic work that you can do, but that such work will also bring you and everyone you touch with Lord Caitanya’s message, unprecedented benediction.

With gratitude and affection,
Vaisesika Dasa


Big sankirtan is book distribution

Prabhupada speaking

“Preach as much as possible. By sankirtan, big sankirtan. Big sankirtan is book distribution and small sankirtan is with mrdanga. Big sankirtan is going on all over the world. Small sankirtan locally. Overflood the demons’ Godless civilization. Our declaration of war against this Godless civilization.”

His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
Room Conversation – December 31, 1976, Bombay.