Project purpose in summary.
The ISKCON 50/50 Campaign is an initiative to celebrate the 50th anniversary of the society throughout 2016.
Everyone is invited to join us and distribute 50 BBT books in 2016. That’s an average of just one a week.
Book distribution is a very powerful way of giving the Holy Name to others. This is also known as sankirtan. Lord Sri Chaitanya Mahaprabhu has described sankirtan in His famous siksastikam prayers:
“Glory to the Sri Krishna sankirtan, which cleanses the heart of all the dust accumulated for years and extinguishes the fire of conditional life, of repeated birth and death. This sankirtan movement is the prime benediction for humanity at large because it spreads the rays of the benediction moon. It is the life of all transcendental knowledge. It increases the ocean of transcendental bliss, and it enables us to fully taste the nectar for which we are always anxious”.
Who’s who behind the project.
ISKCON 50th Committee – Secretary Romapada Dasa.
ISKCON Worldwide Book Distribution Minister – Vijaya Dasa.
ISKCON GBC Chairman – Pragosha Dasa.
BBT UK – Titiksu Dasa.
Messages of support.
“For the pleasure of Srila Prabhupada the GBC is most delighted to fully endorse the 50/50 Campaign. The GBC would like to invite all devotees to participate in this wonderful initiative in celebration of ISKCON’s 50th year”
International Society for Krishna Consciousness Governing Body Commission.